Global digital trust provider DigiCert will now issue Verified Mark Certificates (VMCs) for New Zealand trademarks, to increase trust in emails sent by companies.
The certificate authority and issuer said that it will accept trademarks registered with the Intellectual Property Office of New Zealand.
Earlier on, New Zealand companies had to have their trademarks registered in Australia for DigiCert to issue VMCs for them.
VMCs are digital certificates that verifies ownership of logotypes.
They are issued by certificate authorites such as Entrust, Google, Verimark and DigiCert, and require a registered trademark currently.
Future VMCs will not require trademarks to be registered.
Used with the Domain-based Message Authentication Reporting and Conformance system, VMCs can increase trust in branded messages not being fraudulent, and prevent them from being routed to spam.
The digital certificates represent a standards initiative called Brand Indicators for Message Identification (BIMI), a specification collaboration with Google, Fastmail, Mailchimp, Validity, Proofpoint, Valimail, Twilio Sendgrid and Yahoo! as members of the AuthIndicators Working Group.
A notable large email provider which does not support BIMI is Microsoft, whereas Apple added support last year in iOS 16 and macOS Ventura.