Google Cloud launches new logo incentive

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Google Cloud launches new logo incentive

Google Cloud is pushing its channel partners to win over net-new customers from its cloud and on-premises rivals by launching a brand-new incentive.

“For the partners that are helping us win that new logo, we want to provide additional incentives above and beyond whatever they get,” Google Cloud’s worldwide channel leader, Kevin Ichhpurani, told CRN US.

Google Cloud launched its net-new logo incentive at Google Next this week, which will provide additional incentives for channel partners who win over new customers.

“It could be a net-new logo from on-premises or it could be a net-new logo from AWS or [Microsoft] Azure. It could be either,” said Ichhpurani, corporate vice president of global ecosystem and channels at Google Cloud.

“We do see a lot of customers that are moving from one platform to Google Cloud. So it could be on-prem or it could be another hyperscaler.”

Google Cloud launches Delivery Readiness Index

At Google Next this week, the cloud giant also launched its new Delivery Readiness Index program aimed at granting partners more resources and training for specific customer projects.

Ichhpurani told CRN US the new Delivery Readiness Index program makes sure a partner has all the expertise and real-world experience needed to successfully complete a customer project because sometimes having Google certifications does not necessary guarantee a partner’s ability to deliver.

“We come in and help the partners understand a project. For example, they’re moving SAP on to GCP, or Teradata to BigQuery. ‘

Are your actual teams, beyond certifications, do they have the experiential learning? Have they been-there, done-that already?"

"Do they have the ability to execute successfully on a customer project?’” said Ichhpurani.

Google to fill in any ‘gaps’

If a partner doesn’t have all the tools and experience necessary for a project, Google Cloud will provide additional training and enablement to the partner in order to ensure the customer project is successful.

“If there are gaps, we will put them through labs and provide enablement to ensure that customers are successful,” said Ichhpurani.

Google Cloud will work with partners on a customer-by-customer basis via the new Delivery Readiness Index program.

“We’ll look at the actual people on that engagement side that are going to go do a project at Deutsche Bank, for example, and we will make sure that they have not just the certifications but the experience of doing those kinds of projects before,” said Google Cloud’s channel leader.

“And if they don’t, how can we augment them with our folks if necessary, from our Safeguarding services, but also provide them additional training and enablement to ensure that customer is successful?” Ichipurani said.


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