With the launch of AMD’s Ryzen 7000 Series processors days away, channel partners tell CRN they are excited for their arrival and the potential sales windfall.
“We are getting lots of interest [from the channel],” one source told CRN on the condition of anonymity.
“Intel and Nvidia better be on their toes because this is a giant leap forward in terms of desktop performance,” the source said.
The new multi-core x86-64 microprocessors are used for desktop, mobile, server, and embedded platforms based on the Zen microarchitecture.
AMD chief executive Lisa Su, vice president Mark Papermaster and other company executives will provide details on the next-generation Zen 4 architecture which will power the company’s forthcoming Ryzen processors in a livestream event scheduled for early next, on its YouTube channel.
In addition, the company will launch the AM5 platform with the latest Ryzen 7000 Series processors.
They were built around the latest technologies including DDR5, the next evolution of PC main memory, and PCIe5, a serial expansion bus standard for connecting a computer to one or more peripheral devices.
Terry Richardson, AMD’s North America channel chief, told CRN in an interview this week that the latest innovations are geared for the gaming crowd.
He said it will appear in commercial client devices in 2023.
“It’s pretty significant,” he said. “It will incorporate the latest memory and other leading-edge technologies that go into a complete system.”
There will also be incentives for channel partners to drive sales, he said.
“I expect to see the normal consumer incentive program structure,” Richardson said.